Our brand values
At Living Time, we have strong values and principles. What's more, we can back up what we say and demonstrate to our customers just how we deliver what we promise.
Promoting advice and greater consumer choice in retirement
We believe in putting advice and Financial Advisers at the centre of greater consumer choice at retirement. That's why we launched our ‘Offer More Options' campaign to urge everyone in the retirement industry to help deliver more choice and greater flexibility to consumers.
Click here to find out more about our industry campaign »
| Our principles and values | Backing what we say |
|---|---|
| Living Time aims to give competitive rates of income to our customers. We want all our customers to live, and live well in retirement – whether that is full or partial retirement | Living Time fixed-term income rates have consistently topped the income payable up to age 75 from the five largest rival lifetime annuity providers since our launch. |
| We will be innovative in our approach to product development and put customer needs at the forefront of product design. | Living Time was the first UK company to launch fixed-term annuity products into the ‘Middle Market’, after conducting consumer research1, and we are actively looking at new product initiatives that will help change the face of the retirement income market. |
| We fully support the principles of Treating Customers Fairly (TCF) and believe that our product solutions help advisers demonstrate they are offering their clients a wider choice of retirement income options. |
We provide financial advisers with solutions that allow them to ‘offer more options' and greater flexibility to their customers |
| We believe in simplicity and flexibility, so that customers fully understand what they are buying and how they will benefit. | We continue to explore ways to challenge the traditional retirement income options that are often inflexible. With the Living Time Fixed-Term Annuity Plans, ‘what you see is what you get' - like a lifetime annuity, all the charges are reflected in rates we offer customers. |
| We believe that customers should have the ability to react to changing circumstances and amend their financial plans if they want or need to. |
With the Living Time Fixed Term Annuity Plans, our customers are not locked in for life which means they keep their options open for longer. At the end of the Plan's chosen term, they can choose an appropriate pension product with benefits that best match their needs at that time. |
Sources:
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Research conducted by ?WhatIf!, 2004
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Alico is the insurance company that provides Living Time Plans.
Living Time Limited is an appointed representative of American Life Insurance Company (Alico). Living Time Limited is registered in England with company number 04750947 and has its registered office at 1 Conduit Street, London W1S 2XA. American Life Insurance Company is a private limited company incorporated with limited liability in Delaware, USA number 0123730. Head Office: One Alico Plaza, Wilmington, Delaware, USA 19801. Branch Office: 22 Addiscombe Road, Croydon CR9 5AZ. Registered in England number BR000230. Authorised and regulated by the Financial Services Authority (FSA reference number 139417).