Living Time campaign wins award

Living Time is delighted that the 'Offer More Options' campaign it kick-started in June 2008 has been recognised with a trophy at this year's Financial Innovation Awards (FIA).

Note: clicking the link above will take you to a new website.  Living Time is not responsible for the content of third party websites.

The FIA, now in its 12th year, rewards innovation in the financial services sector.  This year's awards were announced on Thursday 3rd of December.

The Living Time Offer More Options campaign was shortlisted in two nomination categories:

  • Best Marketing Initiative
  • Most Promising Initiative - Financial Advice

The Living Time entry beat off competition from Barclays, HSBC and the Norwich & Peterborough Building Society to win the award for Most Promising Initiative.

Steve Lowe, Marketing Director at Living Time, said: "This is a fantastic achievement for us and the campaign.  To win a trophy on the night was the icing on the cake, but more importantly for us these nominations show the campaign is gaining recognition within the industry. 

"The goals and ethos of the campaign are resonating with popular opinion as more and more industry stakeholders demand a fairer system for retirees, with better consumer choice and advice at the point of retirement."

The Offer More Options campaign aims to put advice and independent financial advisers at the heart of better consumer choice in retirement, with the following core goals:

  • Reform of the Open Market Option system to promote wider choice such that all the available retirement income solutions are considered regardless of where they are sourced
  • Engaging with retirees to optimise retirement income strategies through retirement
  • Supporting changes to the age 75 rule to remove artificial market barriers
  • Encouraging new product innovation
  • Tax-relief for employers to offer staff professional 'at retirement' advice

ifs School of Finance

The ifs School of Finance is a registered educational charity incorporated by Royal Charter. It has a remit to provide the financial services industry with a skilled, effective and competent workforce whilst also promoting a better understanding of finance amongst consumers.

The ifs is the only educational body with a specific focus on finance that has the power to award its own degrees. Its formal qualifications range from GCSE and A Level equivalents for the 14–19 age group, to Degree and Masters programmes for financial professionals. The ifs also offers professional development, competence maintenance and executive education programmes through its alumni membership services.

Posted by: Stuart Wilson

Post date: Friday December 4, 2009 @ 14:15

« Back